Serge Jaimes

Experience

Professional Timeline

Enterprise product design and research, built on sixteen years of running a customer-facing business.

  1. AAR Corp (Digital, Technology, & Analytics)

    Sr. UX/Visual Designer

    Aviation MRO · Enterprise

    – Present

    Wood Dale, IL

    • Led end-to-end design for MRO and sales platforms, defining scalable design systems and interaction frameworks to support long-term product evolution.
    • Translated complex operational workflows into streamlined, user-centered systems, improving usability across maintenance, sales, and distribution tools.
    • Drove cross-functional alignment between product, engineering, and business stakeholders, influencing roadmap decisions and prioritization.
    • Defined UX strategy and system architecture for key features, ensuring consistency across platforms and reducing design fragmentation.
    • Accelerated product development through rapid prototyping using AI-assisted workflows, enabling faster validation and stakeholder buy-in.
    • Contributed to product definition by shaping user requirements, acceptance criteria, and UX success metrics within agile environments.

    Case studies: Aviation Enterprise Software Solutions

  2. Blue Origin (Enterprise Technology)

    UX Researcher/Designer

    Aerospace · Enterprise Logistics

    –

    Kent, WA

    • Led multi-site research in logistics and procurement. Identified inefficiencies informing five product initiatives.
    • Synthesized complex operational data into actionable product strategies, directly influencing roadmap prioritization and system redesign efforts.
    • Redesigned critical enterprise workflows, improving task efficiency and reducing friction for manufacturing and logistics teams.
    • Defined and validated UX improvements through usability testing, ensuring solutions aligned with real-world operational constraints.
    • Designed mission-critical interfaces for the Blue Moon lunar lander, improving usability and operational clarity in high-stakes environments.
    • Partnered with cross-functional teams to translate research insights into scalable design solutions across enterprise systems.

    Case studies: Enterprise Technology Research Enterprise Technology Design

  3. ShapeLog

    UI/UX Designer

    Fitness Analytics · Mobile

    –

    Evanston, IL

    • Led redesign of core analytics dashboards, increasing weekly active users by 35% through improved data visibility and interaction clarity.
    • Identified and resolved key usability bottlenecks, reducing time-to-task by 20% and improving navigation efficiency.
    • Re-architected information hierarchy and interaction patterns to support faster decision-making across mobile experiences.
    • Established consistent visual and interaction patterns, improving usability and recognition across the platform.
  4. Our National Conversation

    UI/UX Design Team Lead

    Nonprofit · Civic Engagement

    –

    Remote

    • Led full-platform redesign, aligning UX strategy with organizational growth goals and supporting recurring Google Ads grant funding.
    • Improved user engagement through strategic information architecture and navigation redesign.
    • Established scalable UX processes to support ongoing product iteration and stakeholder collaboration.

    Case studies: Civic Platform Redesign

  5. The Speech Gym

    UI/UX Designer

    Healthcare · Mobile

    –

    Chicago, IL

    • Defined and designed a mobile product ecosystem to support therapist-parent collaboration, improving continuity of care beyond in-session interactions.
    • Identified fragmented workflows and translated them into a centralized system for session management, content delivery, and communication.
    • Delivered interactive prototypes and system-level design solutions to validate product direction and support future scalability.

    Case studies: Speech Therapy Mobile App

  6. Whirlaway Lounge

    Proprietor

    Hospitality · Business Operations

    –

    Chicago, IL

    • Owned and operated a customer-facing business, applying UX and service design principles to optimize end-to-end customer experiences.
    • Increased revenue through strategic redesign of customer journeys, branding, and operational workflows, improving efficiency and engagement.