empathize
Design
Align
Hi, I’m Serge, a UI/UX Designer & Researcher based in Chicago!
I design research-driven, human-centered experiences shaped by years of ownership and customer experience in the service industry—leveraged with work across aerospace, healthcare, startups, and enterprise tech. I align real user needs with business goals—bridging the customer disconnect!
PORTFOLIO
The virtual nested container research project at Blue Origin consisted of ethnographic and mixed methods research. Research artifacts were created to discover areas of improvement and pain points in order support a virtual nested containerization project.
Provided UI design support to the Enterprise Technology business unit by contributing to the research and design of new features for their proprietary software platform. Design decisions were directly informed by user research insights and data collected during the virtual containerization project, ensuring that solutions were grounded in real user needs and operational metrics.
The ONC redesign delivered non-partisan political education/news, enhancing user engagement & accessibility through research, usability testing, and iterative design.
The Speech Gym website design aimed to enhance a speech language pathology clinic's online presence by creating a user-friendly website landing page and cohesive branding.
The Speech Gym is a mobile therapy platform that serves as an accompaniment app to help foster growth and communication between therapists and clients.
Lineup Manager is a progressive web app (PWA) that enables coaches and managers to craft lineups while providing visibility into players' positions and playing durations.
CONCEPTUAL PROJECTS
Pro Twigs
UI/UX | WEB | GRAPHIC DESIGN
Tiny Tales
UI/UX | TABLET | GRAPHIC DESIGN
everMenu
UI/UX | MOBILE | PRODUCT DESIGN
Minecraft
UI/UX | GAME | GRAPHIC DESIGN
Tiny Tales is a tablet-based reading that features clear navigation and aesthetic consistency, validated through usability testing.
everMenu simplifies menu and QR code management for service industry professionals through design thinking principles.
A redesigned game UI that aims to revamp an existing interface with a focus on enhancing usability and accessibility for all players.
Pro Twigs is an e-commerce platform that addresses checkout and shipping challenges to create a user-friendly, revenue-boosting experience.